PCMA, The Professional Convention Management Association Annual Meeting “Convening Leaders” is in Las Vegas, right now, as I write this. Among the many relevant topics being tweeted, discussed, and mulled over is that in the special event, convention, and meeting industry, more and more attention is being paid to the ROI of event marketing, incentive programs, and meetings. In a word, Value is King. And Value can be a loaded word.
When asked about his take on the “V” in our CREATIVE acronym – Value Driven – Event Manager, Jeremy Collins, shares a historical perspective. “The word ‘value’ was originally used in the 14th century and means ‘a fair return or equivalent in goods, services, or money for something exchanged.’ ” Pretty self-explanatory.
“Driven” is a far more recent term, first used in 1925. Defined as “having a compulsive or urgent quality” or “propelled or motivated by something.” When you put the two words together, things take shape.
Jeremy continues, “The industry has evolved over the past few years. The booking window is shorter, budgets are tighter, the market is competitive” - customers expect Value. To thrive in 2011 it is essential to be Value Driven through…
1.) efficiency, in both design and operations,
and
2.) creativity, in both design and operations.
We professionals at PCMA all strive to accomplish our client’s objectives – on time and in budget – and to deliver an experience unlike any other. But what makes an event company truly stand out?
Speaking on behalf of MGM Resorts Events, Value for our Las Vegas clients starts with a vast, custom-designed inventory that can be repurposed in a variety of ways, giving clients cost effective alternatives. We showcased this process in the production of the Welcome Reception, and transitioning into the following luncheons. Through strategic planning, much of the perimeter décor and stage treatment (with MGM Grand Productions) was repurposed from the recent MGM Grand New Years Eve Gala. This strategy provided an exceptional event experience that was made possible by a well-planned, collaborative effort by all concerned.
What began as an exquisite sit-down NYE dinner for 1800 guests…
…transitioned into a energetic, lounge-style reception for 3500+…
…complete with a Twitter Lovers Lounge!
What began as an Old-World, Cuban street and garden scene for NYE…
…transitioned into a bit of Vintage Vegas, complete with Elvis, Liberace, and lots and lots of Showgirls!...
Check out the fabulous, full-scale mirrored spinning grand piano!
And finally, the amazing LED stage and entertainment by MGM Grand Productions and Entertainment, & VER…
Became the ultimate backdrop for a Vegas “Then & Now” entertainment spectacular!
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